RAMP Up Your Small Business With These 4 Systems
One of the main things I learned while working in corporate, was the importance of systems. As an entrepreneur, it is imperative for us to have systems within our business if we want to maximize our time, grow our business and enhance our customer’s experience.
Let’s start with my definition of business systems. Business systems are organized processes and tools used to carry out a specific function and obtain a specific result. The steps or components of the process work together to achieve the desired outcome.
Think about your onboarding process. The journey that a customer goes through when purchasing your products or services, can turn them into a raving fan or an unhappy customer.
There are four types of systems that I consider absolute must-haves for entrepreneurs. Having these four systems will help you become more productive and position you to scale your business without becoming a part of #teamnosleep.
R.A.M.P. up your business with these four systems.
1. Relationship Management System – How will you manage your customer relationship? Is there a system in place for responding to their inquiries, whether it is to request an exchange, refund, complaint or obtain additional services? How will you engage leads or follow-up with prospects? Is there a system to move them from lead to customer? This could include a Customer Relationship Management (CRM) tool, a written process detailing steps to follow, etc.
2. Administration System – How will you run your business? How do you track your activities to assure you are being productive rather than busy? What tools do you need to have in place? Do you need a project management software, or do you use written to do list and spreadsheet? Where will you store documents?
3. Marketing System – You may offer a great product or service but what good is it if no one knows who you are and what you offer. This will include the tools you use on a regular basis and your marketing plan and strategy for making your footprint in the marketplace.
4. Payment System – How will your customers pay you? Will they be invoiced, subscription based or full payment? Are there penalties for late payments? How will you collect? How will you track and categorize your expenses and revenue? What tools do you need?
Remember, when implementing systems, it’s not just about what works for you. Your customers should be at the center of your systems. Having the right systems in your business will not only save you time but it will help you enhance your customer’s experience. Check out the tools I use, to help you get started.
Lastly, document, document, document. Documented processes have a higher rate of implementation.
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